Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) is a business and marketing model where companies sell products directly to end consumers, bypassing traditional retail intermediaries. This approach enables brands to own the customer relationship, control the shopping experience, and gather first-party data while typically offering better value through reduced distribution costs.
Definition
Direct-to-Consumer (DTC) is a business and marketing model where companies sell products directly to end consumers, bypassing traditional retail intermediaries. This approach enables brands to own the customer relationship, control the shopping experience, and gather first-party data while typically offering better value through reduced distribution costs.
Examples
Digital-native brands selling exclusively through their website
Traditional brands launching direct sales channels
Subscription-based DTC services
Social commerce-driven DTC brands
