Lead Nurturing
Lead nurturing is a systematic approach to engaging and developing relationships with potential customers throughout their buying journey by delivering targeted content, personalized communications, and meaningful interactions at each stage of the sales funnel. The goal is to educate prospects, build trust, and guide them toward purchase readiness.
Definition
Lead nurturing is a systematic approach to engaging and developing relationships with potential customers throughout their buying journey by delivering targeted content, personalized communications, and meaningful interactions at each stage of the sales funnel. The goal is to educate prospects, build trust, and guide them toward purchase readiness.
Examples
Automated email sequences triggered by specific user behaviors
Personalized content recommendations based on previous interactions
Progressive profiling through gated content downloads
Targeted remarketing campaigns to engaged prospects
