Marketing Funnel
The marketing funnel is a comprehensive model that visualizes the complete customer journey, from initial brand awareness through consideration, purchase, and post-purchase engagement. It helps organizations understand and optimize how prospects become customers and eventually brand advocates, guiding marketing strategy and resource allocation at each stage. Unlike a conversion funnel which focuses on specific actions, the marketing funnel encompasses the entire marketing and sales process.
Definition
The marketing funnel is a comprehensive model that visualizes the complete customer journey, from initial brand awareness through consideration, purchase, and post-purchase engagement. It helps organizations understand and optimize how prospects become customers and eventually brand advocates, guiding marketing strategy and resource allocation at each stage. Unlike a conversion funnel which focuses on specific actions, the marketing funnel encompasses the entire marketing and sales process.
Examples
B2B funnel: Whitepaper download → Webinar attendance → Sales demo → Purchase
E-commerce funnel: Social discovery → Email signup → First purchase → Repeat customer
Service business funnel: Blog readership → Consultation request → Service trial → Long-term client
SaaS funnel: Problem awareness → Solution research → Free trial → Paid subscription → Account expansion
