Demand Generation
Demand generation is a data-driven marketing approach focused on creating awareness and interest in a company's products or services, building and nurturing long-term relationships with prospects, and developing sustainable pipeline growth through integrated, multi-channel marketing programs.
Definition
Demand generation is a data-driven marketing approach focused on creating awareness and interest in a company's products or services, building and nurturing long-term relationships with prospects, and developing sustainable pipeline growth through integrated, multi-channel marketing programs.
Examples
Creating thought leadership content to establish category authority
Implementing lead scoring and nurturing programs
Developing integrated digital and event marketing campaigns
Building targeted account-based marketing programs
