Account-Based Marketing (ABM)
Account-Based Marketing is a strategic B2B marketing methodology that treats individual target accounts as markets of one, focusing resources on a specific set of target accounts through personalized campaigns designed to resonate with each account. ABM aligns marketing and sales efforts to engage and convert high-value accounts through coordinated, multi-channel engagement.
Definition
Account-Based Marketing is a strategic B2B marketing methodology that treats individual target accounts as markets of one, focusing resources on a specific set of target accounts through personalized campaigns designed to resonate with each account. ABM aligns marketing and sales efforts to engage and convert high-value accounts through coordinated, multi-channel engagement.
Examples
Creating personalized content and experiences for target accounts
Coordinating multi-channel engagement across account buying teams
Developing account-specific messaging and value propositions
Implementing account-based advertising and retargeting
