Business-to-Business (B2B)
Business-to-Business (B2B) refers to business conducted between companies, rather than between a company and individual consumers. B2B marketing focuses on the needs, interests, and challenges of individuals who are making purchases on behalf of their organization, rather than for personal use.
Definition
Business-to-Business (B2B) refers to business conducted between companies, rather than between a company and individual consumers. B2B marketing focuses on the needs, interests, and challenges of individuals who are making purchases on behalf of their organization, rather than for personal use.
Examples
Software companies selling enterprise solutions to other businesses
Manufacturing companies supplying parts to other manufacturers
Professional services firms serving other businesses
