Conversion Funnel
A conversion funnel maps the step-by-step journey users take toward completing a desired action (conversion), typically narrowing at each stage as some users drop off. It helps identify where users abandon the process, enabling optimization of each stage to improve overall conversion rates. While similar to a marketing funnel, it focuses specifically on the micro-conversions and user behaviors leading to a final conversion goal.
Definition
A conversion funnel maps the step-by-step journey users take toward completing a desired action (conversion), typically narrowing at each stage as some users drop off. It helps identify where users abandon the process, enabling optimization of each stage to improve overall conversion rates. While similar to a marketing funnel, it focuses specifically on the micro-conversions and user behaviors leading to a final conversion goal.
Examples
E-commerce purchase funnel: Browse products → Add to cart → Begin checkout → Complete purchase
Lead generation funnel: Visit landing page → View content → Submit form → Schedule consultation
SaaS conversion funnel: Free trial signup → Product usage → Feature adoption → Paid conversion
Content subscription funnel: Read article → Newsletter signup → Premium content access → Paid membership
