Platform Advertising
Platform advertising refers to the practice of planning, buying, and managing ads directly through major digital platforms' native advertising interfaces. This includes social media platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager), search engines (Google Ads, Microsoft Advertising), and retail media networks (Amazon Ads, Walmart Connect). Each platform offers unique targeting capabilities, creative formats, and optimization tools specific to their ecosystem.
Definition
Platform advertising refers to the practice of planning, buying, and managing ads directly through major digital platforms' native advertising interfaces. This includes social media platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager), search engines (Google Ads, Microsoft Advertising), and retail media networks (Amazon Ads, Walmart Connect). Each platform offers unique targeting capabilities, creative formats, and optimization tools specific to their ecosystem.
Examples
Running Meta campaigns across Facebook, Instagram, and Messenger
Managing Google Search and YouTube campaigns through Google Ads
Executing TikTok campaigns with native creative formats
Operating retail media campaigns on Amazon Ads
