Remarketing
Remarketing is a sophisticated advertising strategy that targets users based on their previous interactions with a brand across various digital touchpoints. This approach uses behavioral data to deliver personalized messages that nurture prospects through the conversion funnel, often incorporating dynamic content and sequential messaging to increase conversion probability.
Definition
Remarketing is a sophisticated advertising strategy that targets users based on their previous interactions with a brand across various digital touchpoints. This approach uses behavioral data to deliver personalized messages that nurture prospects through the conversion funnel, often incorporating dynamic content and sequential messaging to increase conversion probability.
Examples
Dynamic product ads showing items from abandoned shopping carts
Cross-platform sequential storytelling campaigns
Custom audience targeting based on website behavior segments
Email remarketing integrated with social ad campaigns
