Retargeting (Remarketing)

Retargeting, also known as remarketing, is a digital advertising strategy that targets users who have previously interacted with a brand's website, app, or content. It uses cookies or user lists to show relevant ads to these users across different platforms and websites, aiming to bring them back to complete desired actions. While both terms describe the same practice, 'retargeting' is more commonly used in the display and social advertising context, while 'remarketing' is often associated with Google's advertising products.