Behavioral Targeting
Behavioral targeting is an advanced advertising methodology that uses historical and real-time user behavior data to deliver personalized advertisements and content. It analyzes browsing patterns, purchase history, app usage, and other behavioral signals to segment audiences and serve the most relevant marketing messages.
Definition
Behavioral targeting is an advanced advertising methodology that uses historical and real-time user behavior data to deliver personalized advertisements and content. It analyzes browsing patterns, purchase history, app usage, and other behavioral signals to segment audiences and serve the most relevant marketing messages.
Examples
Retargeting ads based on product page views
Content recommendations from browsing history
App targeting based on install patterns
Search retargeting using query intent
