First-Party Data
First-party data is information collected directly from customer interactions with a company's owned channels and touchpoints. This includes website behavior, purchase history, CRM data, app usage, survey responses, and other direct customer interactions, making it highly valuable for personalization and targeting.
Definition
First-party data is information collected directly from customer interactions with a company's owned channels and touchpoints. This includes website behavior, purchase history, CRM data, app usage, survey responses, and other direct customer interactions, making it highly valuable for personalization and targeting.
Examples
Website browsing behavior and conversion data
Customer purchase history and preferences
Email engagement and response data
Mobile app usage patterns
