Third-Party Data
Third-party data is information purchased or acquired from external providers who collect data across various sources and websites. This data helps expand targeting capabilities beyond first-party data, providing additional demographic, behavioral, and interest-based insights for audience targeting and market analysis.
Definition
Third-party data is information purchased or acquired from external providers who collect data across various sources and websites. This data helps expand targeting capabilities beyond first-party data, providing additional demographic, behavioral, and interest-based insights for audience targeting and market analysis.
Examples
Demographic enrichment of customer profiles
Interest-based audience targeting
Market research and competitive analysis
Look-alike modeling data enhancement
