Audience Targeting
Audience targeting is the practice of identifying and delivering marketing messages to specific segments of consumers based on their characteristics, behaviors, interests, and stage in the customer journey. It combines data-driven insights with advanced targeting capabilities to ensure marketing efforts reach the most relevant and valuable audiences.
Definition
Audience targeting is the practice of identifying and delivering marketing messages to specific segments of consumers based on their characteristics, behaviors, interests, and stage in the customer journey. It combines data-driven insights with advanced targeting capabilities to ensure marketing efforts reach the most relevant and valuable audiences.
Examples
Targeting high-value customer segments with premium offers
Location-based targeting for retail promotions
Interest-based targeting for prospecting campaigns
Behavioral targeting based on website interactions
