Sales-Qualified Lead (SQL)
A Sales-Qualified Lead is a prospect that has been thoroughly vetted through both marketing qualification and additional screening criteria to determine high likelihood of becoming a customer. SQLs demonstrate specific buying signals, meet ideal customer profile criteria, and have shown sufficient engagement to warrant direct sales team involvement.
Definition
A Sales-Qualified Lead is a prospect that has been thoroughly vetted through both marketing qualification and additional screening criteria to determine high likelihood of becoming a customer. SQLs demonstrate specific buying signals, meet ideal customer profile criteria, and have shown sufficient engagement to warrant direct sales team involvement.
Examples
Lead requesting product demo after multiple content downloads
Prospect meeting budget and authority requirements
Contact showing high engagement across multiple channels
Lead explicitly expressing interest in purchasing
