Viral Marketing
Viral marketing is a strategy that creates content, experiences, or campaigns specifically designed to encourage rapid sharing between users, leading to exponential visibility growth. It leverages social psychology, network effects, and creative storytelling to inspire audiences to voluntarily spread brand messages through their personal networks.
Definition
Viral marketing is a strategy that creates content, experiences, or campaigns specifically designed to encourage rapid sharing between users, leading to exponential visibility growth. It leverages social psychology, network effects, and creative storytelling to inspire audiences to voluntarily spread brand messages through their personal networks.
Examples
Ice Bucket Challenge raising awareness for ALS
Brand hashtag challenge going viral on TikTok
Shareable video content reaching millions organically
User-generated content campaign spreading rapidly
