Word of Mouth
Word of mouth (WOM) is the natural, unpaid spread of information, recommendations, and experiences about products, services, or brands between consumers through personal conversations, social media sharing, reviews, and other organic channels. It is considered one of the most trusted and influential forms of marketing due to its authenticity and peer-to-peer nature.
Definition
Word of mouth (WOM) is the natural, unpaid spread of information, recommendations, and experiences about products, services, or brands between consumers through personal conversations, social media sharing, reviews, and other organic channels. It is considered one of the most trusted and influential forms of marketing due to its authenticity and peer-to-peer nature.
Examples
Customer sharing positive experience on social media
Friend recommending favorite restaurant
Online product review influencing purchase decision
Professional referring trusted vendor to colleague
