Thumbstop Click Rate
Thumbstop Click Rate measures the effectiveness of creative in driving action by tracking the percentage of users who click on content after stopping their scroll for a meaningful duration. This metric helps evaluate both attention-grabbing and conversion capabilities of creative, providing insight into content's ability to not just capture but convert attention.
Definition
Thumbstop Click Rate measures the effectiveness of creative in driving action by tracking the percentage of users who click on content after stopping their scroll for a meaningful duration. This metric helps evaluate both attention-grabbing and conversion capabilities of creative, providing insight into content's ability to not just capture but convert attention.
Examples
5% thumbstop click rate means 1 in 20 users who pause proceed to click
Meta video achieving 8% thumbstop click rate vs 3% platform benchmark
TikTok campaign seeing 12% of 6-second views converting to clicks
Calculation
How to Calculate
Divide number of clicks from users who met platform view duration thresholds by total number of meaningful views and multiply by 100. View thresholds vary by platform (3s for Meta, 2s or 6s for TikTok).
Formula
(Clicks from Thumbstops / Total Meaningful Views) × 100Unit of Measurement
%
Operation Type
divide
Formula Variables
Comparison
Related Metrics
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Click-Through Rate (CTR)
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Thumbstop Rate
Thumbstop Rate measures the effectiveness of creative in capturing attention by tracking the percentage of users who stop scrolling to engage with the content in their feed for a meaningful duration, typically 2-6 seconds depending on the platform.
Impressions
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Customer Retention Rate (CRR)
Customer Retention Rate measures the proportion of customers who remain active with a company during a specific timeframe. For subscription businesses, this means continued subscriptions. For non-subscription businesses, retention is often defined as repeat purchase activity within a set period. It's a key metric for evaluating customer loyalty, satisfaction, and the effectiveness of retention strategies.
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Exponential Moving Average (EMA)
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