Platform-SpecificTikTok
TikTok Spark Ads
Spark Ads is a TikTok ad format that allows advertisers to boost existing organic content, either their own or through creator partnerships. This format maintains the native feel of TikTok while leveraging proven organic content for paid promotion.
Definition
Spark Ads is a TikTok ad format that allows advertisers to boost existing organic content, either their own or through creator partnerships. This format maintains the native feel of TikTok while leveraging proven organic content for paid promotion.
Examples
Boosting a viral organic post to reach wider audiences
Using creator-authorized content in paid campaigns
Running A/B tests between organic and paid content performance
