Creative Terms
Brand Messaging
Brand messaging encompasses the key themes, language, tone, and style used in creative materials to communicate a brand's value proposition, identity, and unique selling points. It creates a consistent voice that helps establish brand recognition and trust with target audiences.
Definition
Brand messaging encompasses the key themes, language, tone, and style used in creative materials to communicate a brand's value proposition, identity, and unique selling points. It creates a consistent voice that helps establish brand recognition and trust with target audiences.
Examples
Using a friendly, approachable tone in all ads
Highlighting a commitment to sustainability in messaging