Collection Ads
Collection Ads are a specialized social commerce format that pairs an attention-grabbing hero video or image with a curated grid of shoppable products. When users engage with the ad, it expands into an immersive, full-screen catalog experience where they can explore product details and purchase directly within the platform. This format is specifically designed for mobile-first discovery and seamless checkout on platforms like Facebook, Instagram, and Snapchat.
Definition
Collection Ads are a specialized social commerce format that pairs an attention-grabbing hero video or image with a curated grid of shoppable products. When users engage with the ad, it expands into an immersive, full-screen catalog experience where they can explore product details and purchase directly within the platform. This format is specifically designed for mobile-first discovery and seamless checkout on platforms like Facebook, Instagram, and Snapchat.
Examples
Facebook Collection ads featuring lifestyle video with coordinated product sets below
Instagram Collection ads showcasing fashion collections with instant checkout capability
Dynamic Collection ads that personalize product selections based on user interests
Mobile-optimized product galleries with integrated shopping features
