Owned Media
Owned media refers to all digital properties, content assets, and communication channels that a brand directly controls and manages. These platforms serve as permanent brand touchpoints where companies can publish content, engage audiences, and drive business objectives without paying for third-party placement.
Definition
Owned media refers to all digital properties, content assets, and communication channels that a brand directly controls and manages. These platforms serve as permanent brand touchpoints where companies can publish content, engage audiences, and drive business objectives without paying for third-party placement.
Examples
Company blog featuring industry insights
Brand YouTube channel with product tutorials
Corporate podcast sharing thought leadership
Email newsletter program for customer engagement
Best Practices
- ✓Maintain consistent brand voice and messaging
- ✓Regular content updates and maintenance
- ✓Cross-channel content strategy
- ✓SEO optimization for digital properties
