Paid Media
Paid media encompasses all forms of advertising and promotional content where brands pay for placement, visibility, or engagement. This includes traditional advertising channels as well as digital platforms where payment is exchanged for audience reach, impressions, clicks, or other marketing objectives.
Definition
Paid media encompasses all forms of advertising and promotional content where brands pay for placement, visibility, or engagement. This includes traditional advertising channels as well as digital platforms where payment is exchanged for audience reach, impressions, clicks, or other marketing objectives.
Examples
Google Ads search campaigns targeting specific keywords
Instagram sponsored posts reaching defined audiences
Television ad spots during prime time programming
Sponsored content partnerships with industry publications
