Earned Media
Earned media refers to publicity, exposure, or attention that a brand receives organically through word-of-mouth, social sharing, press coverage, reviews, and other channels not directly paid for or owned by the brand. It's considered particularly valuable due to its authenticity and credibility with audiences.
Definition
Earned media refers to publicity, exposure, or attention that a brand receives organically through word-of-mouth, social sharing, press coverage, reviews, and other channels not directly paid for or owned by the brand. It's considered particularly valuable due to its authenticity and credibility with audiences.
Examples
Customer reviews and testimonials shared on social media
Press coverage of a viral marketing campaign
Organic social media shares and mentions
Industry awards and recognition
