Connected TV (CTV)
Connected TV refers to television content delivered through internet-connected devices and streaming platforms, enabling advanced targeting, measurement, and interactive capabilities for advertisers. This environment combines the impact of traditional TV advertising with digital precision, reaching cord-cutters and streaming audiences through premium, full-screen video experiences.
Definition
Connected TV refers to television content delivered through internet-connected devices and streaming platforms, enabling advanced targeting, measurement, and interactive capabilities for advertisers. This environment combines the impact of traditional TV advertising with digital precision, reaching cord-cutters and streaming audiences through premium, full-screen video experiences.
Examples
Premium video ads during streaming TV shows
Targeted household campaigns across multiple apps
Interactive brand experiences during program breaks
Cross-platform campaigns combining CTV with digital video
