Brand Marketing
Brand marketing encompasses all marketing activities and strategies designed to build, maintain, and enhance brand awareness, perception, and equity. Unlike performance marketing which focuses on immediate conversions, brand marketing aims to create long-term value through emotional connections and brand recognition.
Definition
Brand marketing encompasses all marketing activities and strategies designed to build, maintain, and enhance brand awareness, perception, and equity. Unlike performance marketing which focuses on immediate conversions, brand marketing aims to create long-term value through emotional connections and brand recognition.
Examples
Narrative-driven video campaigns showcasing brand values
Strategic sponsorships of aligned events and causes
Brand storytelling through social media content series
