Middle-of-Funnel (MOFU)
Middle-of-Funnel represents the consideration and evaluation phase of the marketing funnel where prospects have identified their needs and are actively researching potential solutions. At this stage, prospects are comparing options, seeking detailed information, and narrowing their choices. MOFU marketing focuses on demonstrating value, building credibility, and nurturing leads through more targeted content and engagement strategies.
Definition
Middle-of-Funnel represents the consideration and evaluation phase of the marketing funnel where prospects have identified their needs and are actively researching potential solutions. At this stage, prospects are comparing options, seeking detailed information, and narrowing their choices. MOFU marketing focuses on demonstrating value, building credibility, and nurturing leads through more targeted content and engagement strategies.
Examples
Product comparison guides
Industry-specific case studies
Educational webinars addressing specific use cases
Email nurture sequences with progressive information
Detailed how-to content demonstrating expertise
