Top-of-Funnel (TOFU)
Top-of-Funnel represents the awareness and discovery phase of the marketing funnel where potential customers first encounter a brand or solution. At this stage, prospects are typically identifying problems or needs but aren't yet actively evaluating specific solutions. TOFU marketing focuses on broad reach, educational content, and brand awareness rather than direct conversion, with the goal of capturing attention and initiating the customer journey.
Definition
Top-of-Funnel represents the awareness and discovery phase of the marketing funnel where potential customers first encounter a brand or solution. At this stage, prospects are typically identifying problems or needs but aren't yet actively evaluating specific solutions. TOFU marketing focuses on broad reach, educational content, and brand awareness rather than direct conversion, with the goal of capturing attention and initiating the customer journey.
Examples
Educational blog posts about industry trends
Thought leadership videos explaining common challenges
Social media content raising awareness about specific problems
Downloadable guides addressing broad industry topics
Podcast appearances building brand visibility
