Platform-Specific

Detailed explanations of terminology specific to major advertising platforms including Meta, Google, TikTok, and more. Master the platform-specific features, tools, and metrics that drive successful cross-platform advertising campaigns.

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Meta Advantage+ (formerly AAA)

Meta's automated ad solution that uses machine learning to optimize creative and targeting.

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Meta (Facebook) Ads Manager

Centralized campaign management platform for advertising across Meta's family of apps.

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Meta Catalog

A container for product inventory that integrates with Meta ad solutions.

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Pinterest Rich Pins

Enhanced pins that automatically sync information from websites.

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Pinterest Shopping

Pinterest's integrated e-commerce features and solutions.

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Pinterest Visual Search

Pinterest's AI-powered image recognition technology for product discovery.

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TikTok Ads

TikTok's comprehensive advertising platform offering multiple ad formats and targeting capabilities.

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YouTube Shorts

YouTube's vertical short-form video format and dedicated content ecosystem.

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Snap Ads

Snapchat's full-screen vertical video ad format.

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Snapchat Discover

Snapchat's content platform featuring publisher and creator content.

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TikTok Spark Ads

TikTok's native ad format that turns organic posts into ads.

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Snapchat Story Ads

Full-screen, immersive ad format within Snapchat Discover.

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Pinterest Promoted Pins

Pinterest's native ad format that looks like regular pins.

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LinkedIn Sponsored Content

Native ads that appear in LinkedIn members' feeds.

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YouTube TrueView Ads

YouTube's skippable video ad format that charges advertisers only for engaged views.

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Google Performance Max

Google's AI-driven campaign type that runs across all Google inventory.

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TikTok Custom Audiences

TikTok's audience targeting feature for retargeting and lookalike creation.

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Meta Reels Ads

Vertical video ads that appear between and during Meta Reels content.

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Snapchat Dynamic Ads

Product-focused ads that automatically update based on inventory and pricing.

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Google Discovery Ads

Visually rich ads that appear in Google's personalized feeds.

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LinkedIn Conversation Ads

Interactive message-based ads that enable choose-your-path experiences.

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Pinterest Shopping Ads

Product ads automatically created from merchant catalogs.

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Responsive Display Ads

Automatically generated display ads that adapt to available ad spaces.

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Story Ads

Full-screen vertical ads on platforms that support ephemeral stories.

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In-Feed Ads

Native ad formats that appear within content feeds, designed to match surrounding content.

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Dynamic Ads & Dynamic Product Ads (DPA)

Automatically personalized ads that leverage user behavior data and product catalogs for relevant targeting.

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Skippable Ads

Video ads that balance advertiser messaging with user control through skip options.

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Learning Phase

Critical optimization period when ad platforms gather performance data to train delivery algorithms.

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Lookalike Audiences

Advanced targeting segments that use machine learning to find users similar to valuable customers.

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Promoted Posts

Strategic amplification of organic social media content through paid distribution.

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Instagram Reels

Short-form vertical video format on Instagram for engaging content.

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YouTube Advertising

Comprehensive video advertising platform offering multiple ad formats across the world's largest video network.

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Connected TV

Television content and advertising delivered through internet-connected devices and streaming platforms.

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Meta Shopping

Integrated e-commerce features across Meta platforms.

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Meta Commerce Manager

Centralized tool for managing e-commerce across Meta platforms.

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Lead Generation Forms

Native in-platform forms for collecting lead information.

Other Categories

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Marketing Metrics

Key performance indicators and measurement metrics

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Creative Terms

Creative strategy and design terminology

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General Terms

Common marketing and advertising concepts

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Charts & Visualizations

Data visualization and chart types